Bruce Willis renews contract with Hungarian brand
We can expect to see Bruce Willis as the face of the Hungarian energy drink brand for two more years. The Hollywood star has once again renewed his contract with Hell.
According to StoreInsider, Bruce Willis is known to be a regular Hell consumer. However, it is not only due to the fact that he has been working with the Hungarian brand for four years now. The legendary American actor still regularly asks for a refill of his energy drinks, and he possesses, for example, the one-billionth can that Hell sold, which he holds in high regard.
This time, the 66-year-old actor is looking even cooler for the cameras. With this, the energy drink brand aims to attract the younger generation more than ever before. Krisztián Schmidt, Creative Marketing Director at Hell Energy, said the following about the new campaign:
“Hell Energy’s goal is to rejuvenate its target group, and Bruce Willis will play a huge role in this over the next two years. Much cooler pictures have been captured of the American actor than ever before. I think the results speak for themselves!”
As StoreInsider wrote, the leading Hungarian energy drink brand is proud that Bruce Willis always keeps a good dose of Hell in his home fridge. Last year, the actor was filming his latest action movie in Georgia, USA, when he realised he did not have enough of his favourite energy drink. With the Hungarian energy drink unavailable in the area around the small American town where he was filming,
Willis had his private jet flown back to New York to bring him a supply of Hell from his home stack.
Still in top form, Bruce Willis’s latest “discovery” from the Hell portfolio is a product called FOCUS, which he says he often consumes while studying film scripts.
The unique collaboration has already produced some exciting advertising campaigns, so it is no wonder that another contract extension has been agreed on. Bruce Willis is sure to appear on billboards around the world as the face of Hell for another 2 years, smiling at us confidently from exciting images.
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Source: storeinsider.hu, kreativ.hu, hellenergy.com
Using Bruce as bait for a younger generation, I don’t see it working.